Welcome to

ProActive Research!

Your trusted partner for high-quality market insights.

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Smart, Reliable Research – Across the Nordics!


At ProActive Research, we specialize in high-quality market research services across Sweden and the Nordic region.


Whether you're conducting UX testing in Oslo, focus groups in Copenhagen, or surveys in Stockholm – we deliver reliable insights, fast.


From participant recruitment and full-service fieldwork to tailored qualitative and quantitative solutions, we are your local expert with Nordic reach.

Why Choose Us?


  • Specialists in participant recruitment for focus groups and user testing across the Nordics.

  • 300+ successful research projects 

  • Quotes within 24 hours – projects launched in just days.

Market research solutions

Participant Recruitment

Fast. Targeted. Reliable.


We recruit the right participants for your focus groups, user testing, interviews, and surveys – anywhere in Sweden and the Nordics. With our nationwide panel and expert targeting, you get relevant, engaged respondents – fast.

Qualitative Research

Deeper insights. Sharper decisions.


We design and deliver focus groups, interviews, and UX testing that uncover real user attitudes and behaviors. From diary studies to niche B2B recruitment – we find the right people and ask the right questions.

Mystery Shopping

See your business through your customers’ eyes.


We evaluate real customer experiences through structured mystery shopping – in-store, online, or by phone. Our trained shoppers deliver actionable feedback that helps you improve service quality, compliance, and brand consistency.

Quantitative Research & CATI

Smart data. Real results.


We deliver high-quality survey data through online, in-person, and telephone interviews (CATI)– covering both B2B and B2C audiences.

Product Testing

Real users. Real feedback. Better products.


We recruit the right target users to test your products in real-life settings or controlled environments. From first impressions to in-depth usage feedback, we deliver insights that drive smarter product development.

Full-Service Fieldwork

We handle the logistics – You focus on insights.


From booking venues and scheduling participants to moderation, transcription, and translation – we manage every detail of your qualitative or quantitative research. With our trusted network across the Nordics, your project runs smoothly from start to finish.

Ready to begin?
Let’s start your project – get a custom quote within 24 hours.


Business hours (CEST)

Monday to Friday 8:30am - 5pm

 
 
 
 
 
 
 
 
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